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Wild Wolf Internet Services >> SEO
SEO Knowledge Base - Search Engine Optimization
Cascading Style Sheets
Cascading Style Sheets, or CSS for short, are another great way to help create top search engine rankings. Did you know that many search engines will compare the amount of code/html that you have on your pages and compare it with the amount of viewable content? Viewable content is commonly regarded as the text that you can actually see and read on the website itself.
So, it is best to do away with as much code as possible. For this reason, it is also good to make templates by hand. WYSIWYG (What You See Is What You Get) editors really like to slap the code on thick, which can reduce your chances for top search engine results.
The most useful thing that you can do with CSS is to remove the font tags.
Example:
Many website have tags such as these:
<font face="verdana" size="2" color="#000000">...blah, blah, blah...</font>
These font tags can add up to quite a mess, and there is no need for them. ALL content text can be controlled via CSS. Instead of using the more traditional code, try putting this into the head of your template:
<style type="text/css"> td {font-family:verdana; font-size:10pt;} </style>
The above CSS will make sure that everything in a <td> will be at 10pt, and you will never have to worry about font tags again. However, it is not likely that you will only ever want to use that one font size/style. You will also need headings, sub headings and footer texts. You may want to change the color of your links and the color they go when you hover over them with your mouse.
Before you spend any time the above methods, you should do some research and learn about CSS first. This will help you to better implement it into your site and template as much as possible. Look for CSS methods that reduce the need for manual font tags and other non-necessary code within your web pages.
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Search Engine Optimization
On this page we've listed several of our favorite search engine optimization tools. If you want to try doing this yourself, these are the tools you'll need to be successful. If you're looking for more help, then contact us.
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