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Wild Wolf Internet Services >> SEO

SEO Knowledge Base - Search Engine Optimization

Headings and Titles

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Many search engines use sophisticated algorithms to determine the relevancy of a given page in relation to any given search query. As the methods used to spider a page and index relevant Tags and content change over time, so too do the tricks that can be used in order to attract more search engine spiders to your site.

A common practice is to assign a higher relevancy value to pages where a keyword appears in BOLD.

Example:

In-between the <b>...</b> or <strong>..</strong> Tags or as part of a heading.

In-between the <H1>..</H1>, <H2>..</H2> etc. heading Tags.

A keyword that appears in such emphasized text is often assumed to be a heading or a sub-title, and is thus often assigned a higher relevancy value.

Hints:

Aim to include the most relevant keyword(s) in titles as a heading or bold text.

If possible, use the heading Tags <H1>, <H2> etc. in preference to <b> and <strong>.

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