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Wild Wolf Internet Services >> SEO

SEO Knowledge Base - Search Engine Optimization

Keywords in the URL

Many search engines are using the keywords that their spiders find in the domain name (URL) of a website as a part of their ranking formula. One of these search engines that utilizes this method of indexing is Google. Yahoo! themselves use Google as a provider of non-directory search results and search engines such as Inktomi use keywords in the domain name as a strong factor in their ranking formula.

Over time it appears that more and more search engines are using this strategy to help achieve better search results for all of their visitors, and this ultimately translates into better positioning for those smart enough to incorporate such a method into their web pages. In order to take full advantage of this method, you will need to include your most important keywords in your URL.

One suggestion is that you could begin by separating each word with a hyphen. The benefit here is that you will have a much better chance in finding a suitable domain name, (one that includes your most important keywords). You can also try several different combinations of a chosen domain name using hyphens.

Example:
If "www.YourWebDomain.com" is not available, try "www.Your-Web-Domain.com" instead... or “www.4-Your-Web-Domain.com”... or even try "www.800-Your-Web-Domain.com". Once you understand this concept, the possibilities are endless.
Another benefit is that your keywords will be separated. The search engines which use keywords in the URL as part of their ranking formula will not be able to recognize keywords unless they are separated by a hyphen (or a slash or underscore for sub-directories). Search engines prefer the use of hyphens in domain names because they can produce more accurate search results by being able to divide and recognize specified keywords in your URL.

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