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Wild Wolf Internet Services >> SEO

SEO Knowledge Base - Search Engine Optimization

    Correct Meta Tags

    Although many of the larger search engines do not 'spider' the keyword Meta Tags on your page, and in some cases ignore these completely, the use of Meta Tags on your page still serves an important purpose. There are literally hundreds, even thousands of smaller search engines scattered all across the Internet. Whilst the bigger engines tend to 'spider' whole pages instead and obtain their results from that, these smaller search engines don't have as much physical space to work with and must do things differently. It is in these particular engines you will find that Meta Tags are still very important.

      Example:
      <html>
      <head>
      <title>Put the title of your page here</title>
      <Meta name="keywords "content="put,your,keywords,here">
      <Meta name="description" content="put a short description here">
      </head>
      <body bgcolor=#FFFFFF>

      Put the page contents here ....

      </body>
      </html>

    The above layout provides a basic template for the creation of correctly formatted Meta Tags, and can be used for all pages contained within your website. If you are not showing up in a lot of the smaller engines, lets say the first 200 or so entries under your chosen keywords, then you may need to re-design your page and Meta Tags. This will need to be done to ensure that users have a better chance of finding you under the keywords you wish to be found under. It is not always a big change in your page that results in your position moving up, it can be subtle changes that have the greatest effect.

    What matters the most with any creation of Meta Tags is to create a great Description Tag, one that not only includes your keywords but one that also includes well-written text that sells. It is a well designed Description that ultimately attracts the web surfer in the long run.

    It seems to be a popular trend for web surfers and site-submitters these days to focus largely on the larger traffic bringers (such as Google, Yahoo, etc) at the expense of the more smaller, less visited search engines. Of course, if that traffic source is broken for any reason then so is your business. If you concentrate on the other sources, who may bring less traffic, then you get a broader spectrum of referrals and can easily weather any particular search engine storm that comes up. It is for this reason that we shouldn't forget the humble Meta Tag.

 

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